I’ve always been interested in the moment when something complicated starts to make sense — a product flow, a city, a physical object, or a workflow people depend on every day.

Moving from Ukraine to Israel and then to Canada made me more aware of how much context shapes the way people understand what is in front of them. My background is in Computer Science and AI, but I found design because I was more interested in how people use things in real life — where logic, habits, constraints, and expectations all meet. Over time, I became drawn to complex products: SaaS tools, business workflows, design systems, and interfaces people rely on to get work done.

Today, I focus on making dense product logic feel clearer, calmer, and easier to use. Outside of work, I’m drawn to things with process and texture — instant photography, screen printing with my partner, music, football, city walks, and making things by hand.